The SQUEEZE: Getting ahead in life and climbing the ladder of success are both popular clichés. However, they gain significant traction when they are associated with the concept of networking. In other words, an individual can’t “get ahead” without help. In “Never Eat Alone: And Other Secrets to Success, One Relationship at a Time,” Keith Ferrazzi with Tahl Raz examine the power of relationships. Ferrazzi offers specific steps to help people recognize the network of friendships and associates that surrounds them. In the book, Ferrazzi remarks about how he used his own Rolodex to develop the relationship-building techniques he offers within the book. “Never Eat Alone” is a must-read for individuals who want to help others achieve their desires.

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Notable Endorsement: “Keith’s insights on how to turn a conference, a meeting, or a casual contact into an extraordinary opportunity for mutual success make invaluable reading for people in all stages of their professional and personal lives.  I strongly recommend it."—Jeffrey E. Garten, Dean, Yale School of Management

Common Q’s Answered by this Book:

• What are the keys to promoting your own brand?
• What is Total Quality Management (TQM)?
• What are some factors to consider in finding a mentor/mentee?
• What are the four steps necessary to help many overcome fears in meeting someone for the first time?
• What are the considerations for building something before you need it?

About the Author: Keith Ferrazzi is the founder and CEO of Ferrazzi Greenlight. Ferrazzi provides marketing leadership and strategic consulting to help companies increase sales, enhance employee performance, and transform organizational behavior. Ferrazzi’s second book, “Who’s Got Your Back,” encourages readers to develop accountability partners with the purpose of increasing their level of achievement. Ferrazzi completed a bachelor’s degree from Yale University and received an MBA from Harvard Business School. For more information about current projects, visit: http://www.keithferrazzi.com/. Tahl Raz is the co-founder of MyGreenlight.com and previously held the position of Chief Content Officer for Ferrazzi Greenlight. Raz currently serves as an editorial consultant for The Build Network. Raz has written multiple books, including but not limited to: “Success Secrets of Social Media Marketing Superstars” and “After Madoff: Redefining What ‘Success’ Means.” For a complete list of his past and current writing projects, visit: http://www.linkedin.com/in/tahlraz.

Book Vitals:

Publisher: Crown Business (February 2005)