The SQUEEZE: We often believe that in making decisions we do so on a rational level, but Kevin Hogan and James Speakman suggest otherwise in Covert Persuasion: Psychological Tactics and Tricks to Win the Game. Hogan and Speakman believe that we make decisions on a subconscious level, basing the totality of our decisions on feelings. Hogan and Speakman believe that managing subconscious feelings is the key to the art of persuasion. The authors teach the reader how both to observe, predict, and direct human behavior by using the right words and the proper body language. In other words, Covert Persuasion teaches the reader how to convince people to buy a product, contribute to a cause, and/or vote for a candidate. The authors synthesize the latest research in psychology, sales tactics, and human communication to provide examples of comprehensive, but focused methods for persuading anyone.

Notable Endorsement: “This book is a treasure trove of ideas you can use to turn a 'no' into a 'yes' almost instantly-in any sales situation.”- -Brian Tracy, speaker and author of Create Your Own Future and Change Your Thinking, Change Your Life

Common Q’s Answered by this Book:

• What are the links that can be derived from observing, predicting, and directing human behavior?
• How are individual rational decisions made on a subconscious level?
• How can using the proper body language contribute to directing human behavior?

About the Author: Kevin Hogan is an author of 19 books. Hogan is the author of an internationally bestselling book titled The Psychology of Persuasion: How to Persuade Others to Your Way of Thinking. In recent years, Hogan has become a body language expert and an expert on ABC, Fox, and for The New York Times. Hogan is a resource for analyzing White House figures. Hogan has taught persuasion and influence at the University of St Thomas Management Center. For more information, visit: http://kevinhogan.net/.

James Speakman: I cannot find resources on this author. There are numerous references to this name but nothing that links him to Kevin Hogan to give me insight that this Speakman is the one I need to get information for.

Book Vitals:

Publisher: Wiley (September 2006)