The SQUEEZE: Managing day-to-day business and life responsibilities is becoming difficult in an age flooded with technology devices. Today, it is becoming equally harder to manage time and delegate priorities. Alec MacKenzie’s book titled “The Time Trap: The Classic Book on Time Management” provides answers to this growing problem. In the book, MacKenzie offers practical solutions that he outlines concisely, giving the readers keys to help them maximize their workday efficiently while at the same time increase satisfaction. In “The Time Trap,” MacKenzie explains how basic human nature contributes to the loss of time. He also explores common time wasters, pinpointing the most dangerous twenty. MacKenzie urges readers to regain control of their lives by avoiding the technology trap, developing realistic goals, and utilizing appropriate time management techniques.

Notable Endorsement: Since it was first published, The Time Trap, by internationally known authority Alec Mackenzie, has indeed become The Classic Book on Time Management, as proclaimed in its subtitle. Based on the theory that self-management is the key to handling the time crunch that we all face, it focuses primarily on Mackenzie's 20 biggest time wasters, such as telephone interruptions, the inability to say "no," and personal disorganization, and offers clear step-by-step ways to combat them. The updated third edition also includes information on time problems caused by technology, downsizing, and self-employment.—Amazon.com Review

Common Q’s Answered by this Book:

• What are the 20 time wasters?
• What is the technology trap?
• What are the “time-savers”?
• How does human nature contribute to the dwindling of time?
• What are some useful time management techniques to increase professional and personal success?

About the Author: Alec MacKenzie is the foremost authority on time management. He frequently writes articles for the American Management Association. He was the co-author of an article titled “Learning to Say NO” (March 2010, AMACOM), where he expressed the importance of using “no” to set personal limits and boundaries. In this article, written with Pat Nickerson, he offers five “no softeners” to prevent counterarguments. MacKenzie’s techniques help to encourage time management and increase communication skills between colleagues.

Book Vitals:

Publisher: AMACOM (June 2009)