The SQUEEZE: Right-brain thinkers are typically creative. They are artists, inventors, and writers (storytellers). In essence, they see the world through the prism of creativity. On the other hand, left-brain thinkers are logical, rational, and analytical. While the former are based upon subjectivity, the latter are based upon objectivity. This is the sentiment Daniel H. Pink explores in “A Whole New Mind: Moving from the Information Age to the Conceptual Age.” Pink outlines six human abilities that are necessary for professional success; he believes that these six will contribute to personal fulfillment. In the book, Pink explains how to master the abilities by using the two sides of the brain as a metaphor for explaining the events of our times; throughout his discussion, he focuses primarily on the influence of the right-brained thinker. Daniel H. Pink’s “A Whole New Mind” will help readers see and experience the world with a different set of lenses. 

Notable Endorsement: "This book is a miracle. On the one hand, it provides a completely original and profound analysis of the most pressing personal and economic issue of the days ahead--how the gargantuan changes wrought by technology and globalization are going to impact the way we live and work and imagine our world. Then Dan Pink provides an equally original and profound and practical guidebook for survival--and joy--in this topsy turvy environment..." — Tom Peters, author of In Search of Excellence

Common Q’s Answered by this Book:

• What are the six senses?
• What is the Five Story?
• What is the Six Symphony?
• What is the Seven Empathy?
• What is the Eight Play?
• What is the Nine Meaning?

About the Author: Daniel H. Pink is a New York Times bestselling author. Pink published two books for which he received this recognition: A Whole New Mind and Free Agent Nation. Pink conducts lectures and seminars for corporations, associations, and universities. He typically speaks on economic transformation. Pink is the recipient of a Japan Society Media Fellowship; he conducted his studies of the manga industry in Tokyo, Japan. Pink completed a bachelor’s degree from Northwestern University; and a Juris Doctor from Yale Law School. For more information and for a list of current projects, visit:  http://www.danpink.com/about.

Book Vitals:

• Publisher: Riverhead Books (March 2005)