Event Planning: The Ultimate Guide to Successful Meetings, Corporate Events, Fundraising Galas, Conferences, Conventions, Incentives and Other Special Events Summary

The SQUEEZE: Planning events requires an understanding of your organization’s goals as well as knowledge of the client’s expectations. In “Event Planning: The Ultimate Guide to Successful Meetings, Corporate Events, Fundraising Galas, Conferences, Conventions, Incentives, and Other Special Events,” Judy Allen offers practical advice for how to launch large events. Whether it is a product launch or gala fundraiser, Allen encourages the reader to give significant attention to remembering the details. In addition, Allen offers a blueprint for planning and executing events and managing the unexpected, which typically includes business expenses. Specifically, Allen teaches the reader how to choose the best venue, prepare the budget, schedule staff, and coordinate food, beverage, décor, and entertainment. “Event Planning” is a comprehensive guide for novice business owners as well as seasoned professionals.

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Notable Endorsement: "A blueprint for executing events for 50 or 2,000, with budgets of a few thousand dollars to hundreds of thousands." Success Magazine

Common Q’s Answered by this Book:

  • What are the changes in security planning since 9/11?
  • What are the factors to consider when staging an environmentally friendly event?
  • What is Event Risk Assessment?
  • What are the ways to ease airport stress?
  • What are the legal ramifications of individuals who need a Work Visa?


About the Author: Judy Allen is a leading authority on event, staging, and lifestyle design. Allen is a bestselling author who writes for the professional, business, and consumer markets. Allen is a master of creative design and has executed successful events for more than 2,000 celebrity guests. Allen works closely with CEOs, CFOs, and presidents of large organizations to implement strategies for social business events, producing multi-million dollar product launches, high-tech shows, and multi-media productions. In addition, Allen has written multiple books on the subject of event planning: “The Business of Event Planning,” “Time Management for Event Planning,” “Marketing Your Event Planning Business,” and “Event Planning Ethics and Etiquette.” For a list of event planning tips from the author, visit: http://blog.eventbrite.com/event-planning-tips-from-author-judy-allen/.


Book Vitals:

  • Publisher: John Wiley & Sons (February 2009)

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