Hope Is Not a Strategy: The 6 Keys to Winning the Complex Sale

The SQUEEZE: World-class consulting organizations often land big clients and large contracts. Organizations make such strides within the context of a fast-changing, but risk-laden economy. Within this environment, how are organizations able to lea...

How to Sell Anything to Anybody Summary

The SQUEEZE: Selling products effectively requires a certain tenacity that only the most disciplined are successful. It is this sentiment that forms the basis of Joe Girard and Stanley H. Brown’s book titled “How to Sell Anything to Anybody.” Gira...

Million Dollar Habits: Proven Power Practices to Double and Triple Your Income

Brian Tracy explains the habits that will change you and your approach to business.  This book is a classic.

BrandSimple: How the Best Brands Keep it Simple and Succeed

Keeping brands simple and relevant is the name of the game.

How to Win Friends & Influence People Summary

Dale Carnegie's classic treatise on becoming influential, persuasive and valued.

Don't Make Me Think: A Common Sense Approach to Web Usability (2nd Edition) Summary

Web marketing, presentation and usability is amount minimizing the workload on your visitor's brain. Clarity is the name of the game. Remember, most of your web visitors are just scanning a page for valuable content.  Design, build and present your web pages with this in mind.

Crossing the Chasm

Establish a marketing "beachhead" by dominating a niche and expanding out from it. 

Lateral Marketing: New Techniques for Finding Breakthrough Ideas

Move beyond vertical marketing to lateral marketing by altering an existing offer utilizing substitution, combination, inversion, elimination, exaggerating or reordering.

The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything Summary

Guy Kawasaki's "The Art of the Start" is must reading for anyone looking to start something. Get working creating value with a mantra behind your work, not just a corporate mission statement.

The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It

Self development is a core pursuit for small business oweners - they need to be equal parts technician, entrpreneur and manager.  All of these traits need to be present for business success.

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