The SQUEEZE: The rate of home-based businesses is increasing around the world. Today, home-based entrepreneurs sell anything from life insurance, computer repair, and carpet cleaning. Women entrepreneurs make up a significant percentage of the market, roughly 85 percent. As the market continues to expand and grow into multiple outlets, home-based entrepreneurs will continue to need guidance on how to increase their business sales. The Direct Selling Women’s Alliance urges direct sellers to hone their business skills. In “More Build it Big: 101 Insider Secrets from Top Direct Selling Experts,” the DSWA offers stories from proven professionals in the field. Industry leaders offer insight into the business of selling, highlighting the importance of developing relationships with distributors. The DSWA encourages sellers to achieve success by organizing business finances, becoming a leader within the industry, and integrating home life and business. “More Build It Big” is a practical read and offers motivational tips for the novice seller as well as the seasoned professional.

Notable Endorsement: None.

Common Q’s Answered by this Book:

• What is direct selling?
• What are some methods for defining your core beliefs?
• How do you transform fear to your advantage?
• What are some ways to use creative promotions?
• What is sponsoring?
• What is principle-centered coaching?

About the Author: The Direct Selling Women’s Alliance (DSWA) is a membership-based organization that provides benefits for its registered members such as interactive tele-classes, conference events, and book club discounts. DSWA was established initially to support direct sellers in achieving their dreams through planning, marketing, and selling. The organization helps its members achieve higher levels of success.

Book Vitals:

Publisher: Kaplan Publishing (March 2006)