Stupidity is the breaking factor for understanding which high tech companies succeed and which fail.

Keeping brands simple and relevant is the name of the game.

Rework is the revolutionary look at keeping things simple with low costs and simple, accessible products.

Violate these 22 laws of marketing at your own risk.

Moving into new markets in the "blue ocean" is better than fighting it out in saturated "red oceans."

Web marketing, presentation and usability is amount minimizing the workload on your visitor's brain. Clarity is the name of the game. Remember, most of your web visitors are just scanning a page for valuable content.  Design, build and present your web pages with this in mind.

Establish a marketing "beachhead" by dominating a niche and expanding out from it.