Marketing
Light Their Fire: Using Internal Marketing to Ignite Employee Performance and Wow Your Customers Summary
- Article
- January 23, 2014
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More Build It Big: 101 Insider Secrets from Top Direct Selling Experts Summary
- Article
- January 23, 2014
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Permission Marketing: Turning Strangers Into Friends and Friends Into Customers Summary
- Article
- January 23, 2014
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In Search of Stupidity: Over Twenty Years of High Tech Marketing Disasters, Second Edition
- Article
- February 4, 2012
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Stupidity is the breaking factor for understanding which high tech companies succeed and which fail.
BrandSimple: How the Best Brands Keep it Simple and Succeed
- Article
- February 4, 2012
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Keeping brands simple and relevant is the name of the game.
Rework
- Article
- February 4, 2012
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Rework is the revolutionary look at keeping things simple with low costs and simple, accessible products.
The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk! Summary
- Article
- February 4, 2012
- 1 comment
Violate these 22 laws of marketing at your own risk.
Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant
- Article
- February 4, 2012
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Moving into new markets in the "blue ocean" is better than fighting it out in saturated "red oceans."
Don't Make Me Think: A Common Sense Approach to Web Usability (2nd Edition) Summary
- Article
- February 4, 2012
- 1 comment
Web marketing, presentation and usability is amount minimizing the workload on your visitor's brain. Clarity is the name of the game. Remember, most of your web visitors are just scanning a page for valuable content. Design, build and present your web pages with this in mind.
Crossing the Chasm
- Article
- February 4, 2012
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Establish a marketing "beachhead" by dominating a niche and expanding out from it.