The SQUEEZE: Winning is everything. However, winning with a knowledgeable management style is gold. This is the sentiment of “Winning,” written by Jack Welch with Suzy Welch. In the book, Jack Welch examines his forty-year career at General Electric, charting his beginnings to his rise as Chairman and CEO of the company. Welch lays out a management style unique to his experiences with the company. He focuses the discussion on the people he served and the profits he drove for the company. Welch offers straightforward guidance; the book is both practical and philosophical. He answers many of the questions that face business leaders today. Welch’s goal for the book was to inspire a passion for a success in his reader. “Winning” is appropriate for the small business owner as well as for the senior executive.

Notable Endorsement: “When you talk with Jack about management, his energy and passion fill the room.”—Warren E. Buffett, Chairman, Berkshire Hathaway.

Common Q’s Answered by this Book:

• What is the Six Sigma?
• What are some methods for “parting ways”?
• What are the eight things leaders do?
• What are the six things companies must do to manage people well?
• What are the five bad assumptions for managing a crisis?

About the Author: Jack Welch began his career with General Electric Company in 1960. In 1981, Welch became the company’s eighth Chairman and CEO. During his years at GE, Welch increased the company’s market share by $400 billion, becoming a valuable corporation. In 1999, Welch was named the “manager of the century” by Fortune Magazine. Retiring from GE in 2001, Welch later published his autobiography, “Jack: Straight from the Gut.” His current projects include teaching at MIT’s Sloan School of Management and speaking to business leaders across the world. Welch completed a bachelor’s degree in chemical engineering from the University of Massachusetts, Amherst and a master’s and doctorate degree from the University of Illinois at Urbana-Champaign. For more information, visit: http://www.jwmi.com/. Suzy Welch is a best-selling author, commentator, and business journalist. Her latest book, “10-10-10: A Life of Transforming Idea,” is a New York Times bestseller on the subject of decision-making strategies. Starting her career as a reporter, Suzy Welch worked for the Miami Herald and for the Associated Press. She also worked as a management consultant for manufacturing clients. Suzy Welch became editor-in-chief of the Harvard Business Review. Suzy Welch completed studies at both Harvard College and the Harvard Business School. For more information, visit: http://en.wikipedia.org/wiki/Suzy_Wetlaufer.

Book Vitals:

Publisher: HarperBusiness (April 2005)