The true purpose of all business pursuits should be to get something tangible accomplished and not just take risks.

Frugal companies with small budgets and fragile budgets can't buy their way out of problems. They must learn their way out.

Moving into new markets in the "blue ocean" is better than fighting it out in saturated "red oceans."

Sticky ideas are ideas that are understandable, memorable and effective in changing thought or behaviour.

Web marketing, presentation and usability is amount minimizing the workload on your visitor's brain. Clarity is the name of the game. Remember, most of your web visitors are just scanning a page for valuable content.  Design, build and present your web pages with this in mind.

Establish a marketing "beachhead" by dominating a niche and expanding out from it. 

Move beyond vertical marketing to lateral marketing by altering an existing offer utilizing substitution, combination, inversion, elimination, exaggerating or reordering.

Connectors, Mavens, Salesmen and others move ideas and things toward the "Tipping Point" - the point at which something begins growing linearly as it has gathered critical mass.

Guy Kawasaki's "The Art of the Start" is must reading for anyone looking to start something. Get working creating value with a mantra behind your work, not just a corporate mission statement.

Self development is a core pursuit for small business oweners - they need to be equal parts technician, entrpreneur and manager.  All of these traits need to be present for business success.

Bringing a new product to market need not be as difficult as it sounds.   It's critical to success that the product is easy distribute, the technology is simple, people view the product as unique, the benefits are obvious & you can sell the product at 4x-5x manufacturing cost.