Unlock key behaviors of customers by understanding: reciprocity, consistency & commitment, likability, authority, social proof, scarcity

Predicting the future is largely impossible.  Random successes or failures are often the beneficiary of explanation in hindsight.  "Black Swans" are the extreme events that contribute to random successes or failures that are near impossible to predict.

Too many choices equates with less satisfaction.  The difference between "Maximizers" and "Satisficers" is a wide chasm that business leaders would do well to understand.

Groups can be remarkably intelligent - and together the intelligence of a group is often much more intelligent than smartest people in them.  These groups don't even need to be led by the smartest or most intelligent people to produce remarkable results.

Innovation regularly displaces market incumbents.  Market incumbents usually don't act until the moment has past.

Hardwork is most assuredly a prerequisite for success.   However, often times huge successes are the product of lucky people in the right place at the right time.  Plus, the key for true skill development is 10,000 plus hours of skill building.

Confront reality head on and be prepared to have the best idea in the world at the best price point.  Don't forget the passion that needs go hand in hand with "personal humility" and "professional will"

People don't change.  Learn how to get the most of your employees today.